Beracah Yankama Director of StudentsReview,
Medium size Publisher (15,000 visitors/day)
I founded Omega Advertising because I
became sick and tired of worrying over the aggregate quality of advertising service from the ad networks, and
frustrated by the huge inventory loss rates from them. There is no transparency of pricing and no selection efficiency.
I wrote some software to manage the networks and their service automatically, increase failover performance, and basically free up all
of his time.
Also we wrote several pieces of software that have worked fairly well for our own ad sales,
and we thought they might interest others as well.